Video can be a strong part of your digital marketing strategy, but both quality and execution are key.
Here are 5 tips for video marketing success.
1. Focus on the story, not the sale.
If you focus too much on selling to your audience, they will most likely lose interest. Creative storytelling will hook your audience, keep them watching until the end, and ultimately spark interest in your brand or product.
2. Catch the viewer’s attention in the first 10 seconds.
20% of your viewers will click away from a video in 10 seconds or less, which means you have to convey the value of your content right at the start.
3. Always include a call to action (CTA).
The CTA usually is placed at the end of a video and encourages people to make a comment, go to your website, or contact you. Additionally, you can display your number or website throughout the video so long as it is not disruptive to the main content.
4. Optimize your video for search.
When you upload your video to YouTube, you want to choose your keywords strategically and include them in your title, description, and tags. This will ultimately help you rank higher on Google.
5. Collaborate with other brands and influencers.
Collaboration is important because it can give you a wider reach and help you grow your audience.