Even The Queen herself knows the importance of having a strong social media presence.
The Royal Household released a job listing to be Queen Elizabeth’s Digital Communications Officer. The role entails creating content for social media and writing articles for the royal website.
The Royal Household emphasized that “your content will be viewed by millions”, so no pressure or anything.
The goal of this new position is to increase the social media presence of The Queen and The Royal Family, and encourage engagement from a wide audience.
“The role of Royal Communications is to engage a worldwide audience with the public role and work of The Royal Family.”
It’s no suprise that The Royal Household is taking this step to step up their social media game. They already create huge buzz on the internet all over the world, so by providing people even more content, they will be able to further increase engagement.
In fact, the Duke and Duchess of Sussex (Harry and Meghan) recently had their first baby, and the news trended all over social media.
An Instagram photo that features The Queen meeting her new great-grandson received over 2.9 million likes alone, breaking the record for the most-liked post of any royal Instagram account.
View this post on Instagram
The Duke and Duchess of Sussex are pleased to announce they have named their first born child: Archie Harrison Mountbatten-Windsor This afternoon Their Royal Highnesses introduced Her Majesty The Queen to her eighth great-grandchild at Windsor Castle. The Duke of Edinburgh and The Duchess’ mother were also present for this special occasion. Photo credit: Chris Allerton ©️SussexRoyal
The Queen is featured on The Royal Family’s main Instagram account, mainly images of her at various events.
More recently, she wrote her own Instagram post about a letter she came across from the Royal Archives.
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Today, as I visit the Science Museum I was interested to discover a letter from the Royal Archives, written in 1843 to my great-great-grandfather Prince Albert. Charles Babbage, credited as the world’s first computer pioneer, designed the “Difference Engine”, of which Prince Albert had the opportunity to see a prototype in July 1843. In the letter, Babbage told Queen Victoria and Prince Albert about his invention the “Analytical Engine” upon which the first computer programmes were created by Ada Lovelace, a daughter of Lord Byron. Today, I had the pleasure of learning about children’s computer coding initiatives and it seems fitting to me that I publish this Instagram post, at the Science Museum which has long championed technology, innovation and inspired the next generation of inventors. Elizabeth R. PHOTOS: Supplied by the Royal Archives © Royal Collection Trust / Her Majesty Queen Elizabeth II 2019
I’m sure we can expect to see even more of The Queen on Instagram soon, thanks to this new role being established.