Marketing Is The Road Map To Success

Marketing is important because it helps you sell your products or services.

The bottom line of any business is to make money and generate sustainable revenue and marketing is an essential channel to reach that end goal.  Without marketing, many businesses wouldn’t have that success because marketing is ultimately what drives sales.

99%

of businesses will shift marketing budget allocations from traditional media channels and invest them into digital marketing.

(Source)

$103 B

is how much companies will spend on social media marketing, email marketing, search marketing, and digital advertising.

(Source)

3x

the revenue is generated through digital marketing compared to outbound marketing, with 62% less cost to your budget

(Source)

Your business won’t survive if nobody knows about it. You need a strategic marketing plan.

The best time to have one was yesterday. The second best time is now!

Marketing Informs

Marketing Engages

Marketing Sells

Marketing Save Money

Marketing Sustains Brands

Marketing Grows Businesses

Our approach harnesses the power of your brand to generate leads, increase sales, drive traffic, grow brand awareness, tap into new markets, and tell compelling stories to your target niche audience!

 

Digital Marketing

One of the reasons we’re so confident in our ability to deliver optimal results for our clients is because we have experts in each key digital channel. From social media and content marketing to pay-per-click and search engine optimization services to videos and graphics to increase brand reach, we work together to ensure our clients see the best results across all digital marketing initiatives. At NGD, efficiency and results are how we play the digital marketing game.

Social Media Marketing

Our Social Media Marketing approach contains multiple elements including researching industry competitors and the target niche audience, creating a content plan, and consistent monitoring to assure proper brand standards are always met. We develop and execute a social media strategy based on your specific needs. Our Social Media Marketing services include:

  • Audience-Focused Content
  • Organic and Paid Social Posts
  • Multi-platform Management (Facebook, Instagram, Twitter, LinkedIn)
  • Social Media Ad Management
  • Social Media Analytic Reports
  • Social Media Audits

Content Marketing

Content marketing is the process of creating well-written content that appeals to and engages with your target audience and brings value. Our goal with Content Marketing is to use content to inform and attract people like a magnet to your brand.

  • Content Marketing Strategy
  • Keyword Research 
  • Content Creation & Development
  • Brand Messaging
  • Content Campaign Creation
  • Blogging Strategy & Distribution
  • Content Audits

Pay-Per-Click | Google Ads | Paid Media

Our Paid Media management solutions are designed to fuel direct response marketing efforts, increase visibility and traffic, and generate sales leads using PPC, Search, Display, Social, Video, and Retargeting Ads. Why use PPC Marketing?

  • Google and Facebook still hold the largest share of total US digital ad spend, with 38.6% and 19.9%, respectively.
  • Businesses make an average of $2 in revenue for every $1 they spend using Google Ads.
  • Omnichannel advertising strategies drive 80% higher rates of traffic and visits to local businesses.

Business to Business Marketing (B2B)

Our goal of B2B marketing is to maximize the value of the relationship through marketing efforts that educate your target audience on the value you can provide. Our marketing efforts will help you form relationships built on trust and credibility. Business buyers use logic and rational thinking to make a purchase decisions. We can help you target decision makers within a business and then help you articulate and visually communicate your solutions to their problems and challenges. The core of B2B marketing is built around a robust content marketing strategy. Content delivered to the prospect needs to provide the right key information to the buyer depending on their needs. Content is king for B2B marketing.

Business to Consumer Marketing (B2C)

Our goal of B2C Marketing is to drive consumers to products and/or services and maximize the value of the product or service. Establishing trust and building relationships between companies and consumers are essential. By conducting target niche audience research and implementing a strategy, and providing various digital marketing services, we can help businesses increase reach and traffic to consumers. We can help create brand advocates and consumer loyalists to nurture and maintain active consumers of your products and services which over time will increase ROI and shorten your sales funnel with your consumers. Most consumers engage in impulse buys as well as emotional buying decisions based on status, desire, or price. We build effective strategies as well as compelling content (copy, graphic, video) to create a need and desire for what you provide.

Inbound Marketing

Inbound marketing is a method of attracting, engaging, and nurturing target niche audiences to lead to a call to action to grow and maintain businesses. Some of the techniques we use to help businesses find and convert visitors into leads:

  • Social Media Marketing to nurture and sustain leads
  • Content Creation, Blogging, Video Marketing, and Social Publishing
  • SEO and PPC for optimal ranking in Google for increased traffic and reach
  • Email Marketing and Retargeting Ads to keep you in the mind of your customers

Email Marketing

Our Email Marketing services and strategies can help speed up your sales cycle and assist in nurturing current customers through email. Our goal of email marketing is to move your prospects through your sales funnel as well as maintain current customers in your funnel, nurturing them to keep you in mind when they need your products or services. From auditing, to crafting engaging newsletters, to drip campaigns (email automation), we help you save valuable time and effectively convey your message to your target niche audience.

  • Email Marketing Strategy
  • Email Content Creation
  • Email Newsletters
  • Email Marketing Reporting
  • Email Auditing
  • Email Consulting
  • Social Media & Paid Media Campaigns to drive more traffic and generate more subscribers for your email lists

Influencer Marketing

We use social media and paid media to get the right people (your target niche audience) talking about your brand. Leveraging influencers can really aide in getting your name to preferred target audience groups. We can help you promote your business through live stream and video efforts utilizing our audiences as well as audiences of various partners and connections who would love to "share the word" about you online.

Local Marketing

For local businesses, it is essential that you can be found geographically. Local online rankings as well as mobile accessibility can make or break your business growth. Your future customers are searching the web as you read this, looking for what your company brings to the table. Appearing in their search results and through various social platforms is crucial.

  • Digital Marketing Auditing
  • Audience Analysis
  • Local Competitor Analysis
  • Local Keyword Analysis & Research
  • Creating geographically relevant content to drive traffic
  • Identify relevant review sites and websites to add your profile for more reach
  • Claiming and/or optimizing business listings and social media profiles
  • Increasing traffic through social media and paid media tactics

Our Simple Approach To Effectively Marketing Your Business

Plan & Strategize

Create & Optimize

Execute & Deliver

"Marketing is no longer about the stuff that you make, but it is all about the stories you tell."
Seth Godin

Time To Boost Your Marketing!

Contact Us Today To Begin Strategizing Your Marketing Road Map To Success!