Case Study: Nex Gen Dynamics Event Services

Nex Gen Dynamics is a creative agency made up of Storytellers, Writers, Social Media Jedi, Graphic Designers, Brand Strategists, Researchers, Marketing Experts, Producers, Videographers, Video Editors, Photographers, Data Analyzers, Content Producers, Podcasters, Live Streamers, Influencers, Technology Enthusiasts, and more!

We are jacks of many trades, and our event marketing services don’t fall short on the spectrum of our capabilities.  

Events are a huge part of a company’s message, brand identity, and culture. If your events aren’t marketed properly, they won’t provide any benefits for your company.

Nex Gen Dynamics is here to help you market, capture, and preserve your events to build brand awareness, improve audience retention and engagement, and ultimately increase ROI.

Event Capabilities

Nex Gen Dynamics’ event services include multiple marketing sectors that can be easily combined or used individually.

Video

• Conferences

• Seminars

• Live Events

• Presentations

• Panel Discussions

• Influencer Marketing

Graphic Design

• Social Media Graphics

• Event Ads & Flyers

• Event Handouts

Ads

• Social Media Ads (Facebook, Instagram, Twitter)

• Google Ads (Search Campaigns, Call Campaigns, Video Campaigns)

Social Media

• Facebook:

Social Posts, Event Creation, Live Video

• Twitter:

Social Posts, Threads, Live Tweets

• Instagram:

Social Posts, IG Stories, Live Video

• LinkedIn:

Social Posts, Pre & Post Show Promotion

Content

• Blogs, Articles, Press Releases

  • Pre-Show Push Prior to the Event
  • Recap After the Event

Event Work Examples

The Purpose

To bring awareness to the Digital Innovator Summit and provide event updates to those who are interested in topics surrounding marketing.

Our Goal

To establish Nex Gen Dynamics as a knowledgeable and active voice in the marketing industry.

Marketing Strategy

Before The Event:

We planned and strategized for each social platform and organized all the information we would need before promoting the event including speaker names, speaker social media handles/usernames, applicable hashtags, locations to tag, and more.

During The Event:

We live-tweeted during the event by using Twitter threads. This keeps the tweets organized and it allows for easy referencing and viewing later on.

𝗧𝗿𝗼𝘆 𝗦𝗮𝗻𝗱𝗶𝗱𝗴𝗲 #SMWL19 on Twitter

The thing that surprises marketers is probably how much more they know about things then what maybe average people understand (digital metrics, CTRs, Conversions, etc) #Innovator18

By tweeting direct quotes from the speakers, we were able to be a source of knowledge to those who were interested in keeping up with the presentations, as well as provide publicity benefits to the speakers by emphasizing their knowledge and impact.

𝗧𝗿𝗼𝘆 𝗦𝗮𝗻𝗱𝗶𝗱𝗴𝗲 #SMWL19 on Twitter

Seth talks about how Will Smith got started on @YouTube. “His first video felt like a DVD” Now… He’s says “I’m finding my voice, there so much to say” his channel took off when he got scrappy and accepted a challenge from his fans #Innovator18

We used the official event hashtag (#innovator18), to reach the speakers and attendees of the event, in addition to others who were following the event remotely.

By tagging the speakers, we were able to reach them and their audience, and show validation for the information we tweeted.

After The Event:

After the event, we executed a blog recap of the main takeaways.

We structured the blog post as an informational marketing piece rather than a specific play by play of the event. This keeps the content evergreen and will allow us to repurpose it and update it if we were to share it again at a later time.

Within the blog post, we included links to the Twitter profiles of the speakers that were mentioned. We chose to do this because Twitter was the biggest platform for discussion on this event.

Additionally, including these links allows us to demonstrate accuracy, give proper credit and attribution to quotes, images, and references, and potentially establish connections in the industry.

We shared the blog post on social media to expand our reach to a wider audience who may have been at the event or may have an interest in the topics discussed at the event.

(null)

(null)

Results:

By implementing this marketing strategy, we were able to expand our potential reach to Digital Megaphone’s 3,000+ Facebook followers, along with the followers of powerful social media influencers.

Sharing our blog on Twitter by tagging Digital Megaphone and using the proper event hashtag led Digital Megaphone to like our tweet, further expanding our potential reach to their 7,000+ Twitter followers.

Actively live-tweeting allowed us to connect on Twitter and in real life with influencers at the event. By forming these relationships in the marketing industry, we are able to build up our reputation in the digital community.

Stephanie Baiocchi on Twitter

Having a blast at the @digitalmegaphone Digital Innovator Summit! Pic with @nexgendynamics thanks to @willbyington #innovator18 https://t.co/J1I4c9J3BZ

Additonally, due to our live-tweeting, one of our team members was the most engaged user on Twitter out of everyone at the event, providing further validity for Nex Gen Dynamics.

The Purpose

To bring awareness to Digital Summit and provide event updates to those who are interested in topics surrounding marketing.

Our Goal

To establish Nex Gen Dynamics as a knowledgeable and active voice in the marketing industry and to raise brand awareness.

Marketing Strategy

Before The Event:

We planned and strategized for each social platform and organized all the information we would need before promoting the event including speaker names, speaker social media handles/usernames, applicable hashtags, locations to tag, and more.

During The Event:

We live-tweeted during the event by using Twitter threads. This keeps the tweets organized and it allows for easy referencing and viewing later on for all audiences present and for those who couldn’t attend.

𝗧𝗿𝗼𝘆 𝗦𝗮𝗻𝗱𝗶𝗱𝗴𝗲 #SMWL19 on Twitter

Power of Purpose” – @sminero of .@Twitter at @DigitalSummit Opening Keynote. See thread for live tweets & recap! #DSCHI #FindTroy #DigitalSummit

By tweeting direct quotes from the speakers, we were able to be a source of knowledge to those who were interested in keeping up with the presentations. By including real-time photos and videos within those tweets, followers can feel like they are actually at the event and they are more inclined to keep up with our tweets.

𝗧𝗿𝗼𝘆 𝗦𝗮𝗻𝗱𝗶𝗱𝗴𝗲 #SMWL19 on Twitter

Grow user base Grow user value Grow the brand “If you don’t have a strong brand & connected to audience, when things hit the fan, it will weather the storm because it’s so strong” #DSCHI

We used the official event hashtag (#DSCHI), to reach the speakers and attendees of the event, in addition to others who were following the event remotely.

By tagging the speakers, we were able to reach them and their audience, and show validation for the information we tweeted.

We also shared updates on our Instagram Story throughout the event, showing photos and videos behind-the-scenes of our experience at the event. This helped to build excitement and interest in the event, in hopes that our digital audience would stay connected with it.

After The Event:

After the event, we shared a video recap of our experience. This video was a quick summary and a teaser of the exciting highlights that were captured. This creates a sense of anticipation among viewers to keep checking back for longer videos from the event.

We shared the video on social media by tagging the official Digital Summit account, along with key speakers to expand our reach.

We also created another Twitter thread out of it that included retweets of our live-tweets, allowing people to catch up if they missed out.  

Nex Gen Dynamics on Twitter

Nex Gen Crew attended @DigitalSummits Chicago 2018! Here’s a sneak peak recapping @findTroy & @MichaelLovelle adventure featuring top marketers such as @sminero, @ZacharyHanz, & @iPullRank! More Videos To Come! 📽️ #nexgendynamics #digitalsummit #AgencyLife #Chicago #DSCHI https://t.co/D2jWLScBfM

The video recap was soon followed by a blog recap.

We structured the blog post as an informational marketing piece rather than a specific play by play of the event. This keeps the content evergreen and will allow us to repurpose it and update it if we were to share it again at a later time.

Within the blog post, we included links to the Twitter profiles of the speakers that we mentioned. We chose to do this because Twitter was the biggest platform for discussion on this event.

Additionally, including these links allows us to demonstrate accuracy, give proper credit, and potentially establish connections in the industry.

(null)

(null)

Results:

By implementing this marketing strategy, we were able to reach a wider audience, build brand awareness, and establish ourselves more within the industry.

Digital Summits liked and retweeted our thread with the video recap, and they shared our Facebook post with the video recap. This expanded our potential reach to their 18,000+ Facebook followers and their 6,000+ Twitter followers.

We also received likes and retweets from several of the event speakers that we referred to on Twitter. This gave us a larger reach to their audiences, providing us an opportunity to potentially grow our own audience. The following are noteworthy speakers that interacted with our tweets:

 Iconic Speakers Company & Position Handle & Followers
Mayur GuptaSpotify – VP of Growth@inspiremartech – 7,554 Followers
Stacy MineroTwitter – Global Head of Content Creation@sminero – 8,852 Followers
Email On AcidEmail On Acid@emailonacid – 10.2K Followers

The Purpose

To raise awareness about the event and the All of Us Research Program for Northwestern.

Our Goal

To further establish our VP as a reputable influencer, which, in turn, would reflect positively on Nex Gen Dynamics.

Marketing Strategy

Before The Event:

Before the event, we created a graphic to share in a social media post.

The graphic included the Northwestern Medicine logo, along with the All of Us Research Program logo to emphasize the hosts of the event and to provide validation by showing recognizable names.

 

Nex Gen Dynamics – Creative Agency

Our VP Troy Sandidge will be speaking at Northwestern Medicine for the All of Us Research program on The Art of Not Being Defeated. Troy will be discussing how to deal with life-altering situations…

 

Since this event was not open to the public, the social media post itself was meant to simply bring awareness and acknowledge that our VP would be a featured speaker.

By tagging Northwestern Medicine and All of Us Research Program, we were able to reflect even more validity and potentially reach a wider audience.

Results:

By sharing and recognizing our involvement with a well-known company, we were able to showcase our ability to collaborate and connect with others.

By tagging Northwestern Medicine in our posts, we were able to expand our potential reach to their 75,000+ Facebook followers, their 18,000+ Twitter followers, and their 7,000+ Instagram followers.

By tagging the All of Us Research program, we were able to expand our potential reach to their 24,000+ Facebook followers, their 6,000+ Twitter followers, and their 1,000+ Instagram followers.

By showcasing this, we are able to get our name out into the community and provide validation for our ability to connect and network.

The Purpose

To bring awareness to the power of social media and educate those who want to improve the social media presence of their business.

Our Goal

To demonstrate that Nex Gen Dynamics’ team is knowledgeable in social media marketing and all related disciplines. Also to reach potential new clients, grow our audience, and be a reliable source of knowledge in our industry.

Marketing Strategy

Before The Event:

Before the event, we created a graphic to share in a social media post.

The graphic included the BGLCC logo and our own logo, to provide validation and to reflect that Nex Gen Dynamics would be represented at this event.

The social media post was meant to bring awareness to the event and potentially bring in more interested people. It included a link to more information on how to buy a ticket, providing the opportunity for more attendees.

We tagged BGLCC in the post to establish validity to and to potentially reach a wider audience.

Nex Gen Dynamics – Creative Agency

VP Troy Sandidge will be speaking on The Power of Social Media for All Businesses tomorrow at the Buffalo Grove Lincolnshire Chamber of Commerce. He will provide insight on social strategies and…

During The Event:

During the event, we did a live video stream on Facebook. This allowed us to reach a wider audience outside of just those who were physically present at the event.

It also helped us to validate ourselves as a knowledge source by providing live insight on social media marketing.

We were also active on our Instagram story right before the presentation started to show photos and videos behind-the-scenes and the networking that took place. This helped to build excitement and interest in the event, in hopes that our digital audience would stay connected with it.

Later on, we added the Instagram stories to a highlights section on our profile to preserve the content.

Results:

By live-streaming the event, Nex Gen Dynamics not only received more exposure in the local community, but also in the locations of those watching online.

Educating the community on social media marketing at this event provided us with validation of knowledge on our services to help local communities.

As a result of our efforts, companies have reached out for more information and inquiries about our services or sent us follow-up questions after the event.

This event also allowed us to connect with local businesses and establish ourselves in the community. In the long run, this will help us to become more well-known in the area and prompt people to recommend our services to other businesses.

The Power of Social Media for All Businesses | Nex Gen Dynamics

Looking to grow your business primarily using social media? The undeniable truth is social media is a platform for real networking, growth, and engagement for any size business irrespective of the industry. It is a fact that finding customers on social media has a direct impact on sales and your bottom line.

Do You Need Our Marketing Services For Your Next Event?

If you’re interested in a combination of our events services or an individual service, we would love to have a conversation with you.

We will work with you every step up the way to customize a marketing strategy based on your event needs and goals.

Feel free to contact us for more information or to schedule a consultation.